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Zen Lotus Website Redesign

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Zen Lotus

Website Rebrand

Zen Lotus Yoga Art offers a holistic wellness approach focused on empowering feminine energy. They provide services such as yoga, crystal healing, reiki, meditation, health and life coaching, and art. Their goal is to help individuals connect with their inner power, achieve balance, and foster a vibrant, healthy lifestyle. For more details, visit their website.

Inspiration

When discussing the website redesign with my client, she mentioned another website that she wanted to use as inspiration. She particularly liked the old design for www.chakragirlco.com and wanted something similar for her own site.

What Needs to Improve

List of market featuers and elements that needs to improve.

  • Overuse of Call-to-Action (CTA). The usual amount of links that anyone should be in their navbar is six to seven. Less is more. Freedom Ride has ten links, which is way too many. After looking through the information in all of their tabs, it can easily be shrunken down by organizing where some information goes.
  • Missplaced Information Just like with the navbar, less is more. Having a lot of information on your website can be overwhelming for the user. Especially your homepage. Some content is repeated throughout the site, which isn't necessary. They'll eventually get overwhelmed and leave. We can take the spring cleaning strategy, figure out what's important, and organize some content.
  • Duplicate Info. Organizations are always trying to find different resources of income to continue to help the people in their community. There is a different way to promote it on your page where it doesn't feel like money is your goal. It should be something that supports your message, not overshadow it.
  • Message Not Fully Clear. Most American users are now on their mobile phones. By now, most websites should be mobile-friendly. It'll increase the amount of time the user spends on your site. While also improving your ranking on search engines.
  • Outdated Design. An out-of-date website can have an impact on how users view your organization. It can make you appear unprofessional and might have users questioning their trust towards the organization. Users aren’t afraid to judge a site at first glance, and you want to use that moment to capture the user’s heart with the mission you are trying to accomplish.

Re-Design

The aim of Freedom Ride's new look is to hit all the key points listed above and continue to improve based on those key points. Responsive design was also created so the site could work on tablets and mobile.

Site Map

Original Sitemap


Proposed Sitemap


Key Touches

While learning more about my client's business and what she wanted to incorporate into her website, I thought it would be a wonderful idea to include her love for art on it. During the process, I reached out to her, asking if she could create a few symbols or icons to represent her services. She added a personal design touch to the website, enhancing its uniqueness.

Wireframes

Branding Guide

Freedom Ride needed a brand refresh in its color palette. I took their existing colors and decided to tone down the bright green and blues and found something more friendly and welcoming. While also adding some neutral colors in the secondary color palette to allow for contrast and hierarchy. It also allows giving the eye a rest from just seeing the primary colors.

Design

By incorporating a modern, artistic design and refining the website’s structure, we organized the flow and structure of the website. Additionally, integrating the owner's unique artistic touch through her custom icons added a personalized and distinctive element to the site.

The Prototype

View Prototype