Promotional campaign for an up-and-coming laundromat.
Client: First time owners of Fresh & Clean Laundromat Co.
Target Audience: Low to Middle-Income Households: Households that cannot afford in-home appliances or prefer not to invest in them often rely on laundromats.
Renters and Apartment Dwellers: People who live in apartments or homes without in-unit washers and dryers are key users of
Goal: To be able to provide a safe and trendy location for those in their area. They also strive to maintain professionalism, as they aim to attract commercial enterprises. While keeping the design simple and clean.
Branding Guide
Starting with the branding design is crucial when building a brand. It establishes the guidelines for building the website and any future marketing material, laying the foundation for how the public will perceive it.
Website
A one-page website is ideal for a laundromat because it provides quick access to essential details like hours, location, services, and pricing in a single scroll, making it convenient for users. This layout is especially mobile-friendly and ensures a seamless experience for visitors looking for fast information. Additionally, it simplifies updates and helps the website rank well in search results by focusing keywords on a single page.
Opening a new laundromat doesn’t automatically bring customers through the door. Residents might not know about your new business or the unique services you’re offering. Sending mailers to local homes and communities introduces your laundromat to potential customers, and adding a coupon incentive gives them a compelling reason to come in and try it for themselves.
Social Media Package
For a laundromat, having a social media presence is essential to build community awareness and reach potential local customers who may not yet know about the business. Not every laundromat has a dedicated marketing team, but repurposing Instagram posts for Facebook allows the business to reach different audiences on each platform without recreating marketing materials. When creating posts, staying aligned with your branding helps your audience identify you more easily, and including your logo on graphics boosts recognition as a local business. Regular posts allow the laundromat to showcase promotions, share laundry tips, and highlight unique services, encouraging customer engagement and loyalty. An active social media presence improves visibility, builds credibility, and provides an easy way for customers to connect, ask questions, and stay informed.
Fresh & Clean Laundromat Co. Social Meida Package
Facebook AD
Running a Facebook AD is a fantastic opportunity for laundromats to target marketing efforts and reach potential customers in the local community. By segmenting audiences based on location, interests, and behaviors, laundromats can effectively promote special offers, services, and events to the right people. Facebook ads increase visibility and brand awareness, driving traffic to the laundromat’s website and ultimately leading to more foot traffic and potential clients.
In this case, our client wanted to advertise their commercial laundry service to start gaining clientele. By using Facebook Ads to target and segment the desired audience, we leveraged this opportunity to offer a discount for potential clients to try the service. That way, they're able to experience its excellent quality and potentially become loyal customers.
